Career & Accomplishments
I’m a multidisciplinary Art Director and Sr Production Artist with over a decade of experience in visual design, branding, and creative strategy. My work focuses on building cohesive visual systems that connect across digital and physical platforms, with a strong emphasis on collaboration and thoughtful execution.
Art Direction & Team Leadership
Led a multidisciplinary team, managed full creative workflows, and developed campaigns from concept to completion.
Brand Strategy & Execution
Directed the visual evolution of product branding and marketing materials, aligning with both customer needs and business goals.
Cross-Platform Design
Designed for print, digital, packaging, and e-commerce — ensuring consistent and effective brand presence.
Creative Problem Solving
Comfortable navigating ambiguity, adapting quickly, and delivering clean, strategic solutions under tight deadlines.
Highlights
At Crystal Plus, I worked my way up from Graphic Designer to Art Director, eventually leading a team of 8 designers. During my time there, I helped shape the brand’s visual identity across product lines, e-commerce, printing and marketing campaigns. I was honored with a 5-Year Service Award in recognition of my leadership, creative direction, and long-term contributions to the company.
Education:
Bachelor of Science
Media Arts & Animation
Art Institute of California – Inland Empire
Testimonials
Throughout my career, I’ve built strong, collaborative relationships with designers, marketers, and cross-functional teams. These testimonials reflect the kind of impact I strive to have: supportive, strategic, and driven by shared success.
Iray's approach and leadership
Designer
Exceptional creativity coupled with technical finesse
Designer
Iray's designs understanding of client needs
Designer
creativity, innovation, and problem-solving.
Designer